Cinema Admission Trends - NZ 2010

New Zealand has a mature and stable cinema market. Cinema admissions have totalled within the narrow 15.3 to 15.5 million tickets range each year since 2005. Screen numbers have increased by almost 50 screens in this time.

The arrival of premium 3D movies is currently the major driver in admissions in New Zealand.

Cinema Market 2005 - 2010
	2005	2006	2007	2008	2009	2010
Screens	363	378	403	406	410	411

Admissions ( million )	15.45	15.33	15.36	15.43	15.32	15.45

Gross box office ( NZ$ million )	146.79	146.41	151.74	156.57	169.97	176.50

Admissions per person	3.76	3.69	3.66	3.65	3.59	3.59

Audience

New Zealand cinema audiences are typically young with 50% of cinemagoers, as compared to just 37% of the population, aged between 14 and 34 years of age. Cinemagoers are a little more likely to be male than female.

Screens

Screen numbers have increased steadily in New Zealand, rising by more than 60% since 1995.

Forecasts

New Zealands cinema market is both well attended and well provided with cinema screens. This strong position is expected to continue in the coming years with some growth in admissions, and consequently cinema screens, possibly in response to an anticipated population increase around 4.5%. The popularity of ˜art-house" movies, and enhancements of comfort, food and cafe styling, etc., is expected to continue to attract increasing numbers of mature audiences to the movies.